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As we discussed before, content pros do not reinvent the wheel. They don't post about whatever they want to post and hope their audience cares. They find out what the audience already cares about and tailor their content to that.

It is egotistical to assume that your audience will want to consume whatever you want to write about. That is not how it works. You must find what is working, use that as inspiration, and add your own unique spin to it to create content people want to read.

In this section, we show you exactly how to use the data from your swipe file to create high-performing ideas that have a high likelihood of going viral.

<aside> 🚨 Note: We mention “viral” a lot in this section. When we say viral, we mean viral content IN YOUR NICHE. There's no point in going viral for the sake of going viral. We made this mistake before. The only thing you'll get from a viral post is a lot of likes and a lot of views. The problem is these views aren't from people you actually want to reach. You should, by all means, go as viral as possible, but ONLY IF the content is in your niche.

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The 4 pillars of viral content

Every piece of content online hinges on 4 vital pillars:

1. The topic: What the idea is about
2. The hook: How you frame the idea
3. The angle: What approach you use to discuss the idea
4. The credibility: Why people should trust you. This can be borrowed or personal credibility.

So the formula for going viral is: Viral topic + Viral hook + Fire angle + Credibility

Those are the 4 essential pillars to going viral on command.

So, how do you go about finding these?

Let's dive in:

1. Finding viral topics

The topic you choose to write about is by far the most important element of your thread. It is more important than the hook, the angle, the content itself, and everything else.

Because if the topic you choose to write about is not something people are inherently interested in, it will fall on deaf ears. You need to choose something people care about.

Here is how you find those topics: